As the Digital Designer at Moss, I led the creative direction for a range of sale campaigns, with a focus on delivering visually compelling and concept-driven assets across digital platforms.

For Black Friday, I developed a fabric-inspired concept to reflect the brand’s premium tailoring. I incorporated a rich tuxedo fabric swatch into static visuals, while for social content, I animated a textured fabric background to create a tactile, luxurious feel.

For the End-of-Season Sale, I crafted a visual narrative that mirrored the progression of the sale. Early campaign assets featured brand imagery to build anticipation then used an
all-red background at the peak of the sale to signal urgency
and drive conversions.

​Programmes used:

Adobe After Effects, Adobe Photoshop

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